The Work.

Selected brand and marketing projects across D2C and B2B, from full rebrands to campaigns. I work across strategy and execution, shaping direction, directing creative partners and staying close to the detail to get the work out into the world.

Corndel
B2B Education Rebrand Website Relaunch

Corndel was a trusted leadership training provider, but the market was shifting fast. As AI moved up the agenda, they needed to be seen as a credible player in that space.

They brought me in to lead a company-wide rebrand that could do two things at once: position them as a serious player in AI and data training, while staying true to what made them special in the first place.

I led the rebrand end-to-end, working closely with agency partners to guide and develop the positioning, and direct the visual and verbal identity. Partnering with the C-suite, I aligned the brand to commercial priorities and embedded it across 500+ employees and partners.

Alongside this, I led the website redesign and relaunch, setting direction across UX, messaging and content, and working with agency partners to deliver.

The result is a confident, future-facing brand the business is proud to take into its next phase of growth.

Corndel

Brand identity: How & How

“
Tash held the big picture while navigating detail with confidence, sound judgement and absolute professionalism. The outcome we achieved would simply not have been possible without her.
Claire StaceyChief Marketing Officer, Corndel
“
As a scale-up with serious growth ambitions, we needed clarity, conviction and execution. She understood that immediately. The result is a brand we are proud of and confident taking into our next phase of growth.
Sean CosgroveChief Commercial Officer, Corndel
Hometree
D2C B2B Energy Finance Rebrand Website Relaunch

Hometree started out in home cover, then expanded into renewable energy and green finance to help people transition to low carbon living. As the business grew, so did the complexity of the proposition, with multiple offers, fragmented business units and a mix of Hometree and partner-branded experiences.

The challenge was to bring clarity to that. I partnered with the CEO on the brand architecture, shaping how the different parts of the business could work together under one coherent system, while allowing for the right balance of Hometree and partner branding across the portfolio.

From there, I led the rebrand, directing the development of the identity and working closely with agency partners to shape and refine the positioning, ensuring it was robust, commercially aligned and scalable across the business.

The work extended across the full customer journey, from brand strategy and creative direction through to a new website, campaigns and lifecycle marketing.

The result is a cohesive brand that supports Hometree's broader ambition and gives the business a stronger platform for growth.

Hometree

Brand identity: How & How

“
Tash brings a rare combination of creative insight and hands-on expertise. Her leadership throughout the rebranding effort not only elevated our brand but also strengthened the foundation for our future growth.
Simon PhelanFounder and CEO, Hometree
“
Her passion, creativity, and meticulous attention to detail are second to none. Tash brought an infectious energy and collaborative spirit to the team. Any organisation would be lucky to have her.
Pranjal AryaGroup Chief Commercial Officer, Hometree
Tails.com
D2C Pet Food Storytelling Campaigns

Tails.com attracted customers through subscription trials, but was struggling to retain them or get them to spend more. Customers wanted more choice. A broader range of premium products that felt as considered and desirable as the tailored kibble they had signed up for.

The challenge was to make it feel coherent and worth exploring, encouraging customers to engage more deeply with the range.

I led the product storytelling and packaging redesign across the full range, briefing and directing the agency to develop the product identity and taking it from concept through to production across multiple markets.

Alongside this, I led multichannel product launch campaigns, ensuring a clear and motivating brand story across every touchpoint.

Multiple products were launched across the UK and Europe within months, increasing awareness and driving conversion and average order value.

Tails.com
MOO
D2C B2B Premium Print International Campaigns

MOO had built something rare: a design-led brand with a fiercely loyal following and a genuine point of view. But loyalty alone doesn't drive growth.

The business needed to scale into new markets, win over a new enterprise audience and launch new products to increase average order value and lifetime value, all without diluting what made the brand distinctive.

I led the development and rollout of global brand campaigns across the US, UK and EU, working across awareness, acquisition and retention to help MOO land with both consumer and enterprise customers.

The focus throughout was scaling the brand to increase market share without losing what made it worth choosing in the first place.

MOO
“
Tash is hands-down one of the best marketing folks I have had the joy of working with. She is extraordinarily strong at understanding and conveying brand well, but also a force of nature in terms of delivery.
Meri WilliamsChief Technology Officer, MOO

Looking for hands-on brand support?

Whether you need a strategic reset, a full rebrand, interim brand leadership or senior support to get your plans moving, I'd love to help your business move beyond the norm.

Let's talk